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Traditionalists

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What amazes me is despite the fact that there was no such thing as unemployment insurance at that time, when most people lost their jobs during the Great Depression, Traditionalists still found creative ways to provide food, clothing, and entertainment. Many of the frugal ways that I use today were learned from my Mother, who was born in 1926 and grew up knowing nothing but being frugal. This group set the stage for the USA to become one of the world’s super powers despite and also initiated the computer age that we all know about today.

  • They worked hard and were usually loyal to one company
  • They rarely asked for favors but rather were determined to be self sufficient
  • The term “teenager” was coined by this group
  • Major Influencers: Great Depression and World War II (although too young to fight in the war, they were directly impacted by what happened on the home front so their parents and relatives could fight in the war)
  • Motivators: Financial Stability
  • Values: Logic, Loyalty, Discipline, Tradition, Respect of authority
  • Financial: Pay Cash / Save, Security, Stability
  • Characteristics: Patriotic, Loyal, Influenced Top Down, Past oriented
  • Communication: Prefers face-to-face
  • School and Learning Styles: A Dream
  • Communication Devices: 1st Tape recorder, 1st Successful Motion Picture
  • Types of Entertainment: Radio, Cinema, Theater Dish Night, 1st Television
  • Inventions: Power steering, frozen food, car radio, Richter scale, turbojet, RADAR (acronym for RAdio Detection And Ranging)

 

Prices of Items are from 1925 through 1945

In an effort to prevent another Great Depression from ever happening again, President Roosevelt signed into law many acts. To name a few: the Civil Works Administration to create jobs for unemployed people, the Federal Housing Administration to counteract the housing crisis, the Home Owner’s Loan Corporation to attempt to stop the millions of foreclosures, the Social Security Act to turn around widespread poverty that happened as a result of so many people becoming unemployed, and the Fair Labor Standards Act to establish a fair work week and also fair payment for people who worked for others.

When you compare just 4 products from 1935 (mid-way through the generation) to today, the percent increase is mind boggling. Gasoline increased 3,450%, bread increased 4,375%, and minimum wage started in 1938 at just $0.25 compared to the new minimum wage set by President Obama this past year at $10.10/hour.

  1925 1930 1935 1940 1945
Dow Jones 156.66 169.84 144.13 130.57 191.66
Min. Wage $0.30 $0.40
Gasoline/Gal $0.23 $0.10 $0.10 $0.11 $0.15
Bread/Loaf $0.08 $0.09 $0.08 $0.09 $0.10
Eggs/Doz. $0.47 $0.18 $0.38 $0.33 $0.58
Milk/Gallon $0.56 $0.46 $0.47 $0.34 $0.62
Postage Stamp $0.02 $0.02 $0.03 $0.03 $0.03

 

Science and Technology

Despite the fact that this generation had to deal with both the Great Depression and World War II, they still managed to pave the way for computers, set the stage for space race, created RADAR, and created the first nuclear reactor. One can only imagine what they would have discovered had it not been for the Great Depression and World War II.

Liquid hydrogen and oxygen fuel rocket

Hydrogen Oxygen Fuel Rocket

  • 1927: first liquid hydrogen and oxygen fuel rocket, still used in today’s space shuttle engines
  • 1928: Although penicillin had been invented around 1875, a Scottish scientist accidentally discovered that penicillin stopped staphylococcus bacteria.
  • 1928: The toaster was invented. Until that time, people either baked their bread at home or bought full loaves of bread and sliced the bread as needed.
    • Fun Fact: People were reluctant to purchase pre-sliced bread due to concern of bread going stale: resolved by wrapping in wax paper. A Missouri baker finally tried with pre-sliced bread and when it worked, Wonder Bread bought the concept.

      Victrola

  • 1928: Magnetized tape was discovered and used to revolutionize radio broadcasting.
    • Fun Fact: Up until that point, music was played using gramophones or phonographs that transferred music from cylinders that were rotated and a stylus transferred the waves and vibrations to produce sound waves. As

      Vinyl Record

      transfer of music waves became easier, long playing vinyl records were created that rotated at 33 1/3 revolutions per minute (rpm). Next created were 45 rpm records and then 78 rpm records.

  • 1930s: Radio astronomy was invented; by examining radio frequency waves from outer space, the central region of the Milky Way Galaxy was detected.
  • 1930: Pluto, the 9th planet in our solar system was discovered when two photo plates that were taken two weeks apart showed a difference. It was initially labeled “Planet X”, and later changed to “Pluto” after the Roman god of the underworld.
  • 1932: The “drive-in theater” (open air movie theater) was originated in Camden, NJ.
  • 1936: The first year that the Luxury Liner Queen Mary was launched, she won the

    Cruise Ship (Disney Magic)

    “Blue Riband” award (prize awarded to passenger liners for crossing the Atlantic Ocean the fastest). During WWII, she was converted to a ferry-type ship that transported allied soldiers for the duration of the war.

  • 1943: Duct tape was invented. It was made from a rubber based adhesive that resisted water, and was therefore, used to seal ammunition cases during WWII. Because it resisted water, it was initially called “Duck Tape”.
    • Fun Fact: the employee who worked at Revolite, a division of Johnson & Johnson) also created transparent and masking tape.
  • 1944: The first radar system tracked storms (that was invented in 1935) was used to keep aircraft safe and eventually helped the Allies win World War II against the Germans. RADAR is the acronym for RAdio Detection And Ranging and is used to locate objects by sending out radio waves and analyzing the echoes that return. It determines the location of an object, how large or small it is, what shape it is, how fast it is moving, and what direction it’s moving.
  • 1945: During World War II, a group of scientists constructed the first nuclear reactor as a demonstration which led to nuclear power generators.
  • 1945: The Slinky was discovered by Richard James, a naval engineer, was working with tension springs as he tried to design a curving compressed support that was intended to support ship equipment. One of the springs fell to the ground and kept moving even after it hit the ground. It was demonstrated at Gimbal’s Department Store in Philadelphia, PA in November.  Do you remember the jingle? Click this Slinky link for a trip down memory lane.

Notable Events and Major Disasters:

Traditionalists experienced 2 extremely difficult world events: The Great Depression and World War II. Because unemployment was over 25% throughout the Great Depression (10 year span), this generation believes that having a job is a privilege

  • 1926: The 1st successful television picture was transmitted from one room to another by John Baird, a Scottish engineer. The following year (1927), he transmitted a moving image across telephone lines from London, England to Glasgow and the next year (1928), he made the first transatlantic television broadcast.
  • 1926 – 1928: Route 66, which was started in 1926 and finished in 1928, was built

    Route 66 Sign

    along the 35th parallel and the finished length was 2,448 miles.  It crossed Illinois, Missouri, Kansas, Oklahoma, Texas, New Mexico, Arizona, and California and also three time zones.  In 1952, during a marketing effort by Route 66 associations, Warner Brothers Studios, and Ford Motor Company, Route 66 became known as “The Will Rogers Highway”.  He had been born in Oolgah, OK and became one of the best known celebrities in the 1920s and 1930s, in addition to being an American cowboy, vaudeville performer, radio broadcaster, newspaper writer, humorist, and motion picture editor.  As high speed interstate highways were built, sections of Route 66 began to be closed and it was officially removed from the US Highway System in 1985.

  • 1927: Bath Elementary School Disaster, Michigan May 18, 1927, the most violent school massacre in USA history: 38 elementary school children and 6 adults were killed. The motive of the perpetrator, Andrew Kehoe, who was a school board treasurer, was revenge for increased taxes after being defeated in a local election, his wife had tuberculosis, and his house was going to foreclosure. He blew up his house by using a variety of explosives and used a timed detonator to blow up the school and drove to the school and shot a truck filled with dynamite and shrapnel using a rifle, killing himself.
  • 1929: The 1st Academy Awards was held in May 1929 and recognized movies and films that were released from 1927 to 1928.
  • 1927 – 1941: Mount Rushmore was started in 1927 and finished in 1941 and

    Mount Rushmore

    when completed it stood 60 foot tall and included Presidents George Washington, Thomas Jefferson, Theodore Roosevelt, and Abraham Lincoln. Please see Mount Rushmore Info for interesting, and little known facts about the finished mountainside.

  • 1927: Charles Lindbergh made his first flight on the Spirit of St. Louis (plane was named for people in St. Louis, Missouri who paid for his plane), made his historic transatlantic flight in 1927.  One year later, Amelia Earhart flew solo across the Atlantic Ocean.
  • 1928: Mickey Mouse was created and first appeared with Minnie Mouse in an animated short film named Steamboat Willie
  • 1928: The first Seeing Eye dogs in the United States began in 1928.  Morris Frank, who had lost both eyes from two different issues and had tried “boy guides” only to find that the kids got bored and oftentimes left Morris on his own to fend for himself, went to Switzerland to train with an American dog breeder who had just started training guide dogs for German World War I Veterans who had lost their eyesight.  When he returned to the United States in 1928, he had Buddy, his Seeing Eye dog.
  • 1929: Five major factors caused The Great Depression around the world (there were also other reasons). The date that it began in the United States was on “Black Tuesday” October 29, 1929, when the stock market crashed. One of the primary reasons that people were as blasé about finances was a result of the MILLIONS of people who had died in World War I, which included the Roaring Twenties. The Great Depression topic could go on for hundreds of webpages and I will introduce the topic as one of my blog posts.  Stay tuned. . .
    • Knowing that people had to severely cut back on many items that they enjoyed pre-Depression (due to extremely high unemployment), business owners had to find creative ways to entice people to visit their establishments or buy their products
      • Theater owners started “Theater Dish Night”
      • Quaker Oats® put depression glass into their product packages
      • Montgomery Ward stores provided 10 bars of White Naphtha soap when customers purchased a wash boiler
      • Breeze®, Cheer®, and Silver Dust® included dinosaur-shaped towels in their boxes of detergent (Breeze® switched to offering Cannon bath towels in king size boxes of their detergent in 1956)
      • Trading stamps were introduced as local merchants tried to find ways to encourage customers to return repeatedly
      • Grocery stores began using coupons in an attempt to get customers to purchase from them rather than local markets (up to that point, dairy products were purchased from creameries, meat was purchased from the butcher, non-perishables were purchased from country stores, etc.
      • General Mills sponsored The Lone Ranger radio show as another marketing concept to get their company name in front of the public (they continued to sponsor the show even after it transferred to television) and finally ended their sponsorship in 1961
      • Manufacturer’s coupons were used regularly by small community grocery stores to encourage repeat business of their customers. Larger supermarkets in urban areas only started to use coupons when their customer base returned to small community grocery stores
    • When soldiers returned home from WWII, the trading stamps business became big business as third-party companies created their own trading stamp programs to offer to supermarkets and other retailers
    • General Mills put “Betty Crocker” coupons on the top of their boxes, which could be collected and redeemed for merchandise in their catalog, which provided people to be able to get items for their homes that they otherwise could not afford to get. (This promotion was discontinued in 2006).
  • 1929: Popeye was a fictional character that started in newspaper comic strips and first appeared in January 1929. In 1933, due to the continuing popularity of Popeye, Paramount Studios began showing cartoon shorts, which remained popular until around 1957.
  • 1930: The Mickey Mouse comic strip debuts in the January 13, 1930 edition of the New York Mirror (US Census Bureau)
  • 1931: Star Spangled Banner became the official US National Anthem by a

    National Anthem

    congressional resolution that was signed by President Herbert Hoover in March 1931. NOTE: many people believe that “National Anthem Day” should be celebrated on September 14; however, that is incorrect. September 14, 1814 was the day that Francis Scott Key actually wrote the words to the Star Spangled Banner because he was inspired that the day after Fort McHenry, Baltimore, Maryland was attacked and mostly destroyed; however, the American Flag was still flying, above all of the destruction. The attack was on September 13, 1814 and he wrote the lyrics the next day. However, National Anthem Day is actually on March 3rd, the day that President Herbert Hoover signed Public Law 823, designating the Star Spangled Banner as the national anthem for the United States.

  • 1932 – 1934: During the Great Depression, Bonnie & Clyde used the fact that most of the American population was against the government and went on a 2-year crime spree that ended on May 23, 1934 when they were ambushed by the FBI
  • 1933 – 1944: Fireside Chats were started by the Governor of New York: Franklin D. Roosevelt, which began in 1929 when he addressed the residents of New York via radio broadcasting. As president, he talked with the citizens of the United States thru the same media, which had been dubbed “Fireside Chats” by CBS in a network press release.
  • 1934: Big Bear stores, in Ohio opened a self-service supermarket (mirroring the success of Piggly Wiggly, which opened America’s very first self-service establishment in 1916), was the first supermarket in the USA to use a motorized conveyor belt at checkout and a cashier-operated cash register. Four years later, Big Bear introduced shopping carts and created its own trading stamps that it called “Buckeye stamps”
  • 1934: The Securities Exchange Commission (SEC) was established on June 6, 1934 and charged with the responsibility of enforcing regulations over the stock market to prevent another stock market crash like what happened in 1929
  • 1937: UK started the 1st emergency telephone service with the 3-digits: 999 (USA’s 911 emergency service started in 1967). Just for fun, see this link to see the different emergency numbers around the world.
  • 1935: The Social Security Act was signed by President Roosevelt and established two provisions for Americans who were already retired and for those who would be retiring.  The first provision provided immediate help for elderly who were immediately in need of money and the second provision was intended for people when they did retire so they would have income from the years they had worked. To see this link for the entire Social Security Act.
  • From 1935 until his death in 1944, Glenn Miller was among other musicians that became known as “The Big Bands”.  Some of the other bands of that era were Benny Goodman, Glenn Miller, Jimmy Dorsey, Tommy Dorsey, Artie Shaw, Duke Ellington, Kay Kyser, Charlie Barnet, Les Brown, Harry James, Benny Goodman, Vaughn Monroe, Sammy Kaye, Count Basie, and I’m sure there were other bands that were classified as “The Big Bands”. Glenn Miller felt that a band should have a sound that was all its own and; therefore, he developed his own unique sound by making the clarinet play a melodic line with a tenor sax holding the same note while three other saxophones harmonized within a single octave and is music and orchestra became known as the “Big Band” during the “swing era”:  His hits from 1935 through 1943 were songs such as: Sunrise Serenade, Moonlight Serenade, Wishing (will make it so), Stairway to the Stars, Moon Love, Tuxedo Junction, Imagination, Fools Rush In, Blueberry Hill, In the Mood, Chattanooga Choo Choo, just to name a few.  He devoted himself to raising the morale of the military troops and he formed the Glenn Miller Army Air Force Band, which was the foundation for a network service of military bands of today.  On December 15, 1944, he flew from the UK to Paris to play for the troops there; however, his plane disappeared over the English Channel and no trace was ever found of the flight crew or passengers and Glenn Miller was formally listed as “Missing in Action”.
  • 1936: approximately 200 television sets were in use around the world.
  • 1937: Germany‘s airship known as the Hindenburg, was launched in 1936 and ferried passengers from Germany to the United States.  On May 6, 1937, as it attempted to dock at Lakehurst, NJ, it caught fire and was totally destroyed, killing 36 of the 97 people on board.
  • 1937: Disney released Snow White and the Seven Dwarfs (the world’s 1st full length animated movie) on December 21, 1937 at the Carthay Circle Theater.
  • 1938: Curtis L. Carlson, a 23 year old entrepreneur, founded the Gold Bond Stamp Company, a trading stamp company so he could service merchants that offered trading stamps to entice customers to return repeatedly, which could be redeemed for a variety of gifts.
    • Fun Fact: Mr. Carlson went on to form the travel group: Carlson Wagonlit, the Radisson and Regent Hotels, Country Inns, TGI Friday’s restaurant, and Country Kitchen, and Radisson Seven Seas cruises
  • 1938: The 40-hour work week was started on June 25, 1938 when President Roosevelt signed the Fair Labor Standards Act to make it law.  Prior to that, American worked six and sometimes seven days a week for 10-14 hours.
  • 1938: Fannie Mae Association (real name was Federal National Mortgage Association or FNMA), was established during the Great Depression in order to expand the secondary mortgage market and allowing lenders to reinvest their assets and grow the mortgage market.
  • 1939: Albert Einstein was convinced by a Physicist (Leo Szilard) to advise

    Albert Einstein

    President Roosevelt about what Nazi Germany was doing to purify uranium. This jumpstarted the United States’ efforts in developing the Atomic Bomb.

  • 1940s: Manufacturer’s coupons were used regularly by small community grocery stores to encourage repeat business of their customers. Their large counterparts refused to use coupons until their customer base left to use community grocery stores, where they could get coupons to save money.
  • 1940: Disney released Pinocchio and Fantasia
  • 1940: HMT Lancastria sinking: 2,000–5,000 deaths
  • 1941: The US Government provided a war bonds and savings stamp program to help children learn to save in small amounts.  The US Postal Service provided Savings Stamps that were sold to students in schools.  Students received kits that included penny and nickel savings books.  When they saved 25¢, they could turn the savings books in for a Thrift Stamp.  They could purchase a $25.00 Series E Savings Bond using $18.75 worth of Savings Stamps.  E Series Savings Bonds would double in value after being held for 10 years.  The program ended in 1970.
  • 1941: General Mills sponsored The Lone Ranger radio show (theme) as another marketing concept to get their company name in front of the public. The last episode was in 1954 with repeat broadcasts until 1957, after it had transferred to television.
  • 1941: United Service Organizations (USO) was a nonprofit organization that worked with the Department of Defense to lift the spirits of American troops and their families. Bob Hope joined the USO in 1941 and brought entertainment to the troops on location in WWII, Korean War, Vietnam War, the 3rd phase of the Lebanon Civil War, and the Iran-Iraq War.  Entertainers who joined him on various shows were: Bing Crosby, Ann Margaret Gold Diggers, Andrews Sisters, Marlene Dietrich, Danny Kaye, Lena Horne, Errol Flynn, Marilyn Monroe, Ginger Rogers, Roy Rogers and Dale Evans, Raquel Welch, Charlton Heston, Frank Gifford, John Wayne, Nancy Sinatra, Wayne Newton, Sammy Davis, Jr., Clint Eastwood, Dallas Cowboy Cheerleaders, Ann Jillian, Cathy Lee Crosby, Vic Damone, George Kirby, Loretta Lynn, Randy Travis, Brooke Shields, Steve Martin, Jay Leno, Billy Joe, Robin Williams, Robert DeNiro and many more.
  • 1941: On the morning of Sunday, December 7, 1941, the Imperial Japanese Navy

    Pearl Harbor USS Arizona

    made a surprise air attack with instruction to complete two tasks: (1) sink as many battleships, cruisers, and airfields as possible. In all 350 aircraft were destroyed or damaged; 8 battleships were sunk or badly damaged, including the USS Arizona, and aircraft and killed 2,345 military and 57 civilians. Three ships were returned to service. In response, the United States declared war on Japan and thus, entered World War II

  • 1941: The War Department established Camp Kilmer as a staging area that was close to New York Harbor and was used in the major crossing area for US armed forces as they transported military troops, to include Allied units, to and from the USA to Europe.  It was active from 1942 through 1949, and opened once after being deactivated for Korean War military. The USO and War Department put on camp shows and productions at Camp Kilmer and some of the more famous entertainers were: Betty Grable, Benny Goodman, Red Skelton, Joe DiMaggio.
  • 1941: The United Nations was created when 26 countries agreed that their governments would fight together during World War II.  The UN mirrored the concept behind the League of Nations that was established in 1919 during World War I.
  • 1942: World War II caused shortages in food and other items due to the lack of production and transportation facilities.  The government issued every American family ration coupons that dictated the amount of products such as milk, flour, sugar, meat, coffee, shoes, gasoline, tires, etc that anyone could purchase. Additionally, gasoline was rationed by issuing “A”, “B”, “C”, “D”. “T”, and “X” stickers. People whose use of automobiles was deemed as nonessential were issued “A” stickers were permitted four gallons of gasoline/week.  People whose use of vehicles was deemed as essential to the war effort were issued “B” stickers and were permitted to purchase eight gallons of gasoline/week, which was sufficient to permit up to 470 miles/month. “C” rations were issued to those who had occupational requirements of over 470 miles a month: “D” rations were issued for motorcycles and permitted rations calculated at 40 miles to the gallon. “T” rations were for truckers and qualified for unlimited amounts of gasoline.  “X” stickers were for members of congress and other VIPs.
  • 1942: A. C. Nielsen Company provided info to radio broadcasters about the number of people listening to their radio broadcasts so the owners of the radio stations could enhance their marketing techniques. At the conclusion of World War II, Nielsen asked that radio station listeners send cards to advertisers who returned mail to the radio stations, thereby providing a guestimate of the number of readers.  Following that, Nielsen selected sample homes and attached meters and cameras to their radio. Household heads took pictures of the meter readings and mailed the pictures to Nielsen on a regular basis.
  • 1942: Congress lowered the draft age from 21 to 18 and raised the upper limit to 37 years of age with the goal being to increase the armed forces to nine million men in the armed forces by the end of 1943
  • 1942 – 1946: During World War II, rationing occurred throughout the world as countries attempted to put everything they could toward supplies and equipment to be used by their military. The USA rationed items such as bananas, sugar, meat, butter, cheese, eggs, milk, tea, and chocolate, etc., because ships were being sunk that carried these items. American manufacturers switched to making items that the military needed such as cars were stopped so airplane engines and tanks, nylon stockings were used for parachutes, rubber was used for tanks,

    Rosie the Riveter

    plane tires, and a variety of other items that were manufactured in the USA were used for a variety of USA and Allied military needs.  Women went to work in the factories, because many of the men between the ages of 18 and 35 were drafted to fight the war, leaving the jobs open with no men to fill them because the men had all been drafted. Therefore, women took over taking care of the home front, which is how the name “Rosie, the Riveter” came about.

  • When rubber was no longer being imported into the USA due to the bombing of Pearl Harbor rubber from the Far East was cut off, the US Government lowered speed limits throughout the United States to 35 mph to reduce tire wear and tear and rationed gasoline to drastically reduce the volume of people who were driving other than those who had essential jobs.
  • Additionally, rubber was rationed and every American citizen was required to submit all rubber objects (including all rubber toys) to the government so it could be melted and applied on military equipment and vehicles and rubber was banned. Sherman tanks required 1,000 pounds of rubber and each warship required 20,000 rubber parts.  Therefore, synthetic rubber produced from petroleum and other materials became critically important during World War II.
  • 1944: President Franklin D. Roosevelt signed the GI-Bill in 1944 that provides a wide variety of benefits for Veterans who returned home from World War II or were honorably discharged such as low-cost mortgages, low-interest loans to start a business, cash payments of tuition and living expenses to attend college, high school or vocational education, as well as one year of unemployment compensation.
  • 1944: Franklin D. Roosevelt was the only president to be elected for four terms
  • 1945: Minimum wage started with an hourly rate of $0.40/hour
  • 1945: Winston Churchill announced the Victory in Europe Day (known as V-E Day) on May 8, 1945 after the World War II Allies accepted an unconditional surrender of German armed forces, which ended the reign of the German Third Reich and formally ended World War II for Europe, both of which followed the suicides of Adolph Hitler and his wife on April 30th.
  • 1945: Franklin Delano Roosevelt, the 32nd President of the United States and who was the only President to serve four terms in office, died in office from complications of Polio on April 12, 1945. Vice President Harry S. Truman took the Oath of Office and ordered the bombing of Hiroshima and Nagasaki, Japan in August 1945.  An atomic bomb was dropped on Hiroshima on August 6, 1945 and on Nagasaki on August 9, 1945 with the end result being that Japan surrendered and the official end of World War II for the United States.
  • 1945: A. C. Nielsen Company: the founder’s son, A. C. Nielsen, Jr., began working with the company. The younger Nielsen brought computer technology to the firm to expedite many of the tasks they had been conducting by hand: sorting through data cards, manually completing calculations using slide rules, etc. all of which significantly reduced the time it took the staff to complete tasks, which in turn, saved a lot of money.
  • 1945: When soldiers returned home from WWII, trading stamps business became big business as third-party companies created their own trading stamp programs to offer to supermarkets and other retailers.

    Atomic Bomb

  • 1945: Atomic bombings of Hiroshima (8/6/1945) and Nagasaki (8/9/1945): 214,000+ deaths
  • 1945: MV Wilhelm Gustloff sinking: ~9,000–10,000 deaths (believed to be worst ship disaster ever)

How to Communicate with Traditionalists

Traditionalists started the wheels going for computers that we know today. Keep in mind that things move faster today than in yesteryears, so have slow the pace a little and have patience. They’ll amaze you!

  • Traditionalists like things fairly constant
  • Provide a brief, non-technical explanation of what you want them to try
  • Give them time to get used to an upcoming change – don’t rush them
  • If you can use terms that they are used to, you’ll have more success.  Traditionalists never had computers.  To them:
    • A monitor is someone who oversees kids in the school halls
    • A file is a manila file folder
    • A mouse has 4 feet, 2 ears, and a tail!
  • Take it one step at a time.  Show them where the power button is and let them press the power button several times after it restarts until they’re comfortable pressing the button and know where it is
  • Provide illustrations for computer terms so they know exactly to what you’re referring
  • Traditionalists want financial stability, whereas Boomers want more money, X want security, and Millennials only want to work so they can fund their lifestyle
  • Traditionalists are loyal, disciplined, and think logically – albeit their logic is still from their earlier years rather than current logic; Boomers want freedom from being tied down although they will work long and hard, if it is mandatory and will be unhappy about it; X want flexibility so they can have a life and job as well; Millennials want fast access to everything.

 

Famous People: over 100 famous people listed below. Can you name more?

 

Julie Andrews

Louis Armstrong

Neil Armstrong

Lucille Ball

Pearl Bailey

Count Basie

Edgar Bergen

Ingrid Bergman

Leonard Bernstein

Milton Berle

Yogi Berra

Victor Borge

Marlon Brando

William F. Buckley

Warren Buffett

Richard Burton

Truman Capote

Johnny Carson

Ray Charles

Julia Child

Nat King Cole

Sean Connery

Gary Cooper

Bill Cosby

Lou Costello

Walter Cronkite

Tony Curtis

Sammy Davis, Jr.

Marlene Dietrich

Joe DiMaggio

Walt Disney

Bob Dole

Tommy Dorsey

Clint Eastwood

Ella Fitzgerald

Henry Fonda

Betty Ford

Henry Ford

Morgan Freeman

Clark Gable

Greta Garbo

Judy Garland

Lou Gehrig

Dizzy Gillespie

John Glenn

Benny Goodman

Cary Grant

Merv Griffin

Alec Guinness

Woody Guthrie

Larry Hagman

Jean Harlow

Hugh Hefner

Katherine Hepburn

Bob Hope

Lena Horne

Howard Hughes,

Hubert H. Humphrey

Robert F. Kennedy

B. B. King

Henry Kissinger

Burt Lancaster

Ann Landers

Angela Lansbury

Jack Lemmon

Charles Lindbergh

June Lockhart

Guy Lombardo

Bob Marley

Margaret Mead

Glenn Miller

James Michener

Marilyn Monroe

Roger Moore

Paul Newman

Leonard Nimoy

Hugh O’Brien

Laurence Olivier

Robert Oppenheimer

Rosa Parks

Luciano Pavarotti

Gregory Peck

Elvis Presley

Nancy Reagan

Jackie Robinson

Nelson Rockefeller

Roy Rogers

J. D. Salinger

Jonas Salk

Peter Sellers

Dr. Seuss

William Shatner

Alan Shepard

Robert Sherman

Frank Sinatra

Red Skelton

Maggie Smith

Dr. Benjamin Spock

Rod Steiger

John Steinbeck

Jimmy Stewart

Ed Sullivan

Shirley Temple

Mel Tormé

Margaret Thatcher

Dick Van Dyke

John Wayne

Johnny Weissmuller

Lawrence Welk

Orson Welles

Andy Williams\

Tennessee Ernie Williams

Jonathan Winters

Boris Yeltsin

Loretta Young

 

Games and Entertainment

Traditionalists has more reason than any other generation to complain and yet everyone I speak with who is grouped in this generation all echo one common fact: rather than focus on how difficult life was, they all talk about how much fun they had. They made fun out of nothing. Check out some of the things they did for entertainment, many that are still used today.

  • Army Men
  • BB Guns
  • Bird Whistlers
  • Buck Rogers
  • Candy Land (board game)
  • Cast Iron Toy Cars
  • Checkers
  • Chemistry Set
  • Chutes & Ladders (board game)
  • Clue (board game)
  • Doctor bags
  • Farm Yard Set
  • Finger Paints
  • Gyroscope
  • Homemade toys
  • Legos
  • Listened to the radio
  • Little Golden books
  • Little Red Wagons (Radio Flyer Wagons)
  • Marbles
  • Mickey Mouse
  • Microscope
  • Model Airplanes
  • Monopoly
  • Morse code Telegraph Learning Set
  • Parcheesi Board Game
  • Peddle Cars
  • Pop up books
  • Pop Up Books
  • Portable Electric Phonograph
  • Pull Along Walking Dog
  • Read books
  • Ring Toss
  • Rocking Horse
  • Scrabble (started as Criss Cross)
  • Silly Putty
  • Slinky
  • Sock Monkey
  • Sorry! (board game)
  • Steel Bucket Crane
  • Stick Horse
  • Tiddledy Winks/Tiddlywinks
  • Toy Airplanes
  • Tricycle
  • Tripoley (board game)
  • View Master Slide Viewer
  • Weather Prophet
  • Wind Up Plastic Speedboat
  • World War II Plane Models
  • Yoyos
  • Outdoor Games

  • Boy Scouts
  • Climbed trees
  • Community Playgrounds
  • Cops & Robbers
  • Fished
  • Girl Scouts
  • Hide and Seek
  • Hopscotch
  • Kick the can
  • Mother, May I?
  • Pump, Pump Pull away
  • Red Rover
  • Rode bicycles
  • Roller Skated
  • Simon Says
  • Swimming holes
  • Tag
  • Winder: skating
  • Winter: sledding
  • Winter: snowball fights

 

Entertainment

  • Cinema
  • Clubs
  • Family Activities
  • Neighborhood card games
  • Poodle Skirts
  • Radio
  • Silent Movies
  • Vaudeville

 

 

 

 

 

 

 

 

 

 

 

Television and Popular Shows

Television was introduced at the 1939 World’s Fair; however, because of being totally consumed by World War II, televisions were not mass produced until the Baby Boomer generation.

  • Arthur Godfrey’s Talent Scouts
  • Ed Wynn Comedy Show
  • Jack Benny Show
  • Life of Riley
  • Morey Amsterdam Show
  • Snow White and the 7 dwarves, released by Disney Studios
  • Wizard of Oz

Radio Shows

12/7/1941: Mutual Broadcasting System interrupted a New York Giants / Brooklyn

Dodgers NFL football game to announce the attack on Pearl Harbor. Simultaneously, NBC Red interrupted Sammy Kaye’s musical program and NBC Blue suspended National Vespers, and CBS Radio interrupted a NY Philharmonic concert

12/8/1941: President Franklin D. Roosevelt announced his Infamy Speech to a

Joint Session at Congress

  • 12/9/1941: Fireside Chat: Declaration of War with Japan
  • Fireside Chat: Inflation and Progress of War
  • Fireside Chat: Our National Economic Policy
  • Fireside Chat: Progress of the War
  • Fireside Chat: Report on the Home Front

 

4/30/1944: 6 Days before D-Day: American Broadcasting Station in Europe was established transmitting from the UK in English, German, French, Dutch, Danish, and Norwegian to resistance movements

8/15/1945: Recorded message of Emperor Hirohito re: unconditional surrender of Japan

A Christmas Carol by Charles Dicken’s was read for the first time on CBS in 1939

  • Abbott and Costello
  • Abie’s Irish Rose
  • Adventures of Ozzie and Harriet
  • Adventures of Superman
  • Amanda of Honeymoon Hill
  • Amos N Andy
  • Armour Jester
  • Arthur Judson
  • Aunt Jenny’s Real Life Stories
  • Bamberger Broadcasting Service/Macys
  • Batman and Robin
  • Beat the Band
  • Bell Telephone Hour
  • Better Half
  • Big Town
  • Billie Burk Show
  • Bing Crosby on Kraft Music Hall
  • Blue Ribbon Town
  • Bob Hope – The Intimate Revue
  • Brains Trust
  • Breakfast Club
  • British Broadcasting Company broadcasts News Bulletins
  • Carnation Contended Hour
  • Carters of Elm Street
  • Cavalcade of America
  • Chamber of Music Society of Lower Basin Street
  • Clara, Lu, and Em
  • Dagens Eko
  • Detroit Symphony Orchestra
  • Dodge Victory Hour
  • Dreft Star Playhouse
  • Duffy’s Tavern
  • Ed Sullivan
  • Ed Wynn
  • Edward Murrow delivered his “Orchestrated Hell” broadcast about a nightmare bombing raid on Berlin by the Royal Air Force \
  • Eveready Hour
  • Federal Communication Commission created by Calvin Coolidge
  • Fibber McGee and Molly
  • Fireside Chat
  • Flash Gordon on Mutual Broadcasting System
  • Fleishmann’s Yeast Hour starring Rudy Vallee
  • Free World Theater
  • George Burns & Gracie Allen on Guy Lombardo Show
  • Grand Ole Opry
  • Great Gildersleeve
  • Green Hornet
  • Happy Station Hour
  • Hollywood Premiere
  • Honolulu Bound
  • House Party
  • I Love a Mystery
  • Inner Sanctum Mysteries
  • Jack Benny Program
  • Jimmy Durante and Garry Moore
  • Joseph Stalin made his 1st radio broadcast after Nazi Germany’s invasion of the Soviet Union
  • Junior Miss
  • Kate Smith Show (she sang God Bless America the day before Armistice Day)
  • Linit Bath Club Revue
  • Lone Ranger (1933 – 1955)
  • Lutheran Hour
  • Lux Radio Theater hosted by Lionel Barrymore
  • Ma Perkins
  • Major Bowes Amateur Hour
  • Marie the Little French Princess
  • Mere Christianity by C. S. Lewis on BBC Radio
  • Metropolitan Opera
  • Mr. District Attorney
  • Mrs. Wiggs of the Cabbage Patch
  • Mutual Broadcasting System
  • My True Story
  • National Barn Dance
  • National Radio Conference (led by Herbert Hoover)
  • NBC and CBS provide live coverage of the Lindberg Kidnapping
  • NBC Red Network
  • Norman Corwin
  • Orson Welle’s The War of the Worlds
  • Our Gal Sunday
  • People Are Funny
  • Puppy Hour, where they teach dogs to talk
  • Rise of the Goldbergs starring Gertrude Berg
  • Romance of Helen Trent
  • Salty Brine
  • Sam N Henry
  • Stepmother
  • Superman
  • The Guiding Light
  • The Shadow
  • Truth or Consequences
  • Vic and Sade Comedy Serial
  • Vincent Lopez on Westinghouse
  • Voice of America began short-wave radio transmitted in German
  • Voice of Firestone
  • Walter Winchell
  • Weather Forecast (Morse code)
  • Woman in White
  • Words Without Music
  • Your Hit Parade (or The Hit Parade” or “Lucky Strike Parade)
  • Ziegfeld Follies of the Air

Slang Terms of Traditionalists

Every generation has its own favorite terms and slang. Check out some of the terms I could find. Do you know others that were popular? If so, please leave a comment.

All Wet: Meant it was all wrong

Beat: Tired, fatigued

Beef: a disagreement, squabble

Big Cheese: important person

Blow a Fuse: get very angry

Bonkers: Crazy, loopy

Book: to arrest

Boondocks: in the middle of nowhere, way out in the country

Boss: Top man or bossy – or giving all the orders

Brush Off: get lost, beat it, go away

Burned: Got mad at someone or something

Burn Rubber: To speed up rapidly

Carry a Torch: To have a romantic interest in someone

Cat’s Meow: Something wonderful, someone who is very stylishly dressed

Cheesy: cheap, tasteless, gaudy

Chew Out: reprimand, berate, scold

Chicken: coward, scared, frightened

Cloud Nine: a feeling of extreme happiness

Cook with Gas: to perform an action quickly

Cop: police officer

Crack Up: to laugh very hard

Croak: to die

Cruisin’ for a Bruisin’: Looking for trouble

Crummy: worthless, shabby

Dagnabbit: Used instead of swearing or using a bad word

Deck Out: Dress up

Dig: to understand or to like

Ditch: to get away from someone

Don’t Have a Cow: Having a spaz, going ape

Dope: get the inside information

Dreamboat: a very attractive person

Eager Beaver: enthusiastic person

Ease Up: Calm down, relax, soften

Edgy: Jittery, uneasy, anxious

Fat Head: A dim wit, lunatic

Fetch: Go get

Fifth Avenue: high class, having a reputation of the most wealthy, top notch

Flat-Top: very short haircut and flat on the top

Flick: A movie

Freebie: Perk, handout, giveaway

Frosted: Angry

FUBAR: military acronym stands for fxxx up beyond all recognition/repair/reason from World War II

Fuddy-Duddy: Stick in the mud, stuffed shirt

Gaser: thrill, blast

Geezer: an eccentric old man

Get Loaded: drunk

Gig: Engagement, appearance, performance

Go Belly Up: death, final curtain

Gobbledygook: gibberish, nonsense

Grandstand: attract attention, show off, or ham it up

Greenback: paper dollars (got the name from the color of a dollar bill)

Heebie-Jeebies: butterflies, anxiety, willies

Hitch: to marry

Holy Mackerel: exclamation

Honcho: manager, leader, one who is in charge

Horn: Telephone

Horsefeathers: an expression of disbelief or of disagreement

Hot Diggity Dog: exclamation of joy

Hotshot: Someone who thought he was hot or tops

In Cahoots with: in collusion, conspiring with

In the Groove: smooth interaction

Jalopy: tin Lizzie, noisy old car

Juice Joint: Illegal bar that sold alcohol during prohibition

Kicks: Thrills, fun, excitement

Kisser: Mouth

Knuckle Sandwich: a punch in the mouth with a clenched fist

Nifty: A common phrase meaning neat, cool, or handy

No Sweat: No problem

Off the Hook: free of blame, guiltless, exonerated, out of trouble

Old Lady: Mother, wife, girlfriend

On the Nose: You are correct

Pain in the Neck: troublemaker, annoyance, nuisance

Party Pooper: a person who has no interest in something

Passion Pit: Drive in movies

Peanuts: a small amount of money, trifling sum of money, pittance, chicken feed

Puttin’ on the Ritz: ostentatious or pretentious display, dress fancy

Rattle Your Cage: To upset or anger someone

Raunchy: Gross, dirty, rude, messy

Rock: a diamond or other precious stone

Roughhouse: horseplay

Run Out of Gas: to exhaust energy or enthusiasm or momentum

Sauced: drunk, intoxicated

Screwed Up: to make a mistake

Sell Out: Someone who betrays a cause for personal advancement.

Sharp: exclusive, fashionable, fresh, happening, hip, in, modish, smart, snappy

Shot: give something a try

Shut Eye: going to sleep or getting some rest

Smooch: to kiss

SNAFU: Military sarcastic acronym expression situation normal: all fxxx up

Speakeasy: Illegal bar that sold alcohol during prohibition

Spiffy: something as unique or amusing, elegant appearance, or dressed up

Stool Pigeon: a police informer, someone who tattles on friends

Sugar Daddy: a rich older man who lavishes gifts on a young woman in return for her company or sexual favors.

Take a Gander: look at, examine, check out

TARFU: military expression for totally and royally fxxxx up or things are really fxxxx up

Through the Wringer: experiencing something very difficult or unpleasant

Two Cents Worth: one’s opinion, suggesting small value

Up for Grabs: available for the taking

Upchuck: throwing up from anything – even when sick

Wet Rag: Someone who is no fun

What’s Buzzin’ Cousin? – What’s going on?

What’s Cookin’?: What’s new with you?

What’s Cooking?: What’s going on?

What’s Eating You?: What’s annoying or bothering you?

.

.

Updated: October 24, 2017 — 6:23 pm

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